Case Study

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West End Cleaning - recent Project

Local business gmb profile setup optimization - October 2025

➡️ This project demonstrates my expertise in Google My Business (GMB) setup, optimization, and reputation management for local businesses. I handled the full process: creating and verifying the GMB profile, writing a compelling business description, selecting strategic categories, uploading high-quality images, and optimizing for local SEO to boost search visibility.

➡️ I also implemented reputation-building strategies, including review management and optimization tips, ensuring businesses gain trust and attract more local customers. My approach combines technical setup, content optimization, and visual presentation to create a professional and effective GMB listing.

➡️ This service is ideal for businesses in Local Services, Retail & E-commerce, Health & Wellness, Home Services, Hospitality & Restaurants, and Professional Services, helping them stand out in Google search results, increase credibility, and drive customer engagement.

➡️ Result: A fully optimized GMB profile ready to attract more local clients and strengthen online reputation.


 

Apache Muffler | Winning Local SEO Strategy - August 2024

Industry: Automotive Repair
Location: Mesa, AZ
Population: Over 500,000

➡️ 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: Apache Muffler was primarily known by brand-specific terms and lacked visibility for broader local keywords.

➡️ Strategies Employed:
1) Technical SEO: Conducted an in-depth technical SEO analysis to identify and rectify vulnerabilities, ensuring a solid foundation for further optimizations.
2) Keyword Gap Analysis: Analyzed service offerings and targeted locations to identify missed opportunities. Initially, the business only featured a homepage.
3) Content Expansion: Over 4-5 months, developed 6 service-specific pages and 30+ location-focused pages to enhance local search proximity and relevance.
4) Ongoing Optimization: Consistently built citations for GBP rankings, managed GMB postings, and conducted comprehensive on-page and onsite SEO checks. This included keyword re-optimizations, CTA enhancements, customer-centric blogging, internal linking, and image SEO.

➡️ 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: Expanded from ranking for 5 keywords to over 150+ local keywords, significantly increasing local visibility and leads.

➡️ Conclusion: Through dedicated efforts in expanding content, enhancing technical SEO, and continual on-page optimizations, Apache Muffler now enjoys a broadened digital footprint, substantially increasing its local market share and customer base.


 

Allergy Cape Town - Monthly SEO Service - March 2023

➡️ Over 12 months, I executed a full-spectrum SEO campaign for AllergyCapeTown.co.za, focusing on increasing organic visibility, attracting local patients, and improving search rankings within the healthcare niche. My strategy included on-site SEO, off-site SEO, technical SEO, and local SEO, all designed to deliver long-term and measurable results.

➡️ On-site optimizations improved website content, user experience, structure, and keyword alignment. Technical SEO efforts resolved performance issues, enhanced crawlability and mobile usability, and implemented structured data for better search understanding. Off-site SEO included building high-quality, relevant backlinks to strengthen domain authority. Local SEO was used to target geographic searches and drive region-specific traffic.

➡️ The results speak for themselves: the site achieved 5.27k organic visits, 185,000 impressions, and a 2.9% click-through rate (CTR). These metrics reflect a significant boost in online visibility and audience engagement, helping Allergy Cape Town become more discoverable to potential patients.


 

Handyman Construction leads Growth - February 2023

➡️ My primary focus as an SEO expert was to optimize the client’s website and Google Business Profile each month to generate more traffic and LEADS to their business and IMPROVE search engine rankings.

➡️ To SUCCESSFULLY achieve this goal, I started with in-depth keyword research to find the most relevant and high-traffic keywords related to the client’s services. After that, I optimized their website’s content, meta tags, and other technical elements to ensure that these terms were used in a strategic and effective manner.

➡️ In addition, from on-page optimization, I worked on building quality links to the website from other reliable sources. This increased the site’s overall authority as well as visibility on search engine results pages. (SERPs).

➡️ In the end, I used tools like Google Analytics to analyze the website’s performance on a regular basis to make changes to our SEO approach as required and to find areas for development.

➡️ Overall, my work for them involved ongoing, strategic SEO optimization to help their website rank higher in search engine results and drive more traffic and leads to their business each month.


Real Estate Agents Google Map SEO - December 2022

➡️ I have worked with real estate agents to optimize their listings on the platform. I conducted extensive keyword research to identify relevant keywords and phrases that potential homebuyers would use to search for properties.

➡️ I optimized their listings with accurate and complete information, including their business name, address, phone number, website, hours of operation, and other pertinent details.

➡️ Additionally, I focused on building citations and local links to establish their credibility and authority on Google Maps, while also encouraging their clients to leave positive reviews and ratings.

➡️ I have successfully increased my real estate agent clients’ visibility and ranking on Google Maps, resulting in increased sales and leads for their businesses.


 

GMB SEO for Injury Attorneys - 2ctober 2022

➡️ For Karns & Karns Personal Injury and Accident Attorneys’ monthly SEO project, I worked to IMPROVE the search engine optimization (SEO) of their GMB profile and website.

➡️ You can see GMB insights, after the 7 months of the SEO campaign they are already picking up around 80-90 PHONE CALLS every month now, almost 100. This is insane GROWTH.

➡️ To achieve this, I pick relevant keywords and search terms related to their services every month. Then, I enhance their website’s content, meta tags, and technical elements to improve its position on search engine results pages (SERPs) for those keywords.

➡️ I performed SEO tasks like researching keywords, writing optimized content such as blogs and product descriptions, optimizing page titles, building backlinks, hosting events, and analyzing website data for improvements.


 

Local SEO for Small Business - September 2022

➡️ My primary goal is to increase the visibility and ranking of my client’s businesses on Google Maps.

➡️ I have utilized various techniques to optimize my clients’ business listings. I did a lot of keyword research to make sure that their listings were optimized for search. I also made sure that their information was up-to-date and accurate.

➡️ Additionally, I focused on building local links and citations to increase their platform credibility and authority, as well as encourage customers to leave ratings and reviews.

➡️ By implementing these strategies, I have successfully increased my clients’ visibility and ranking on Google Maps, ultimately resulting in more customers for their businesses.


Bakeroner SEO Ranking & Growth

Bakeroner (SEO) Ranking #1
Bakeroner-SEO search console report
Bakeroner-SEO ranking on google

➡️ First I fixed the architecture of the website, the architecture means that from the home page we can easily navigate the categories, sub-categories easily.

➡️The home page has been optimized, like we have briefed a little bit about the topics that we will talk about on the whole site

➡️ Keyword Research: (The Way I Do It)

First I search on (semrash/ahref) with seed keywords

KD Max 5, Search Volume Max 300 (Questionable KW) In this way we find 30, 40 keywords.

➡️ I Search these keywords one by one in Google, list the websites below DA

20/30 as competitors in SERP.

➡️ After that I start analyzing all competitors, listing keywords from competitors that have good traffic.

Thus when I have minimum 200 keywords, I start SILO Structure and Topical Mapping.

➡️ Then begins content writing.

Considering the fact, I started working and after completing the content writing and completed the one page optimization, I was able to rank 10+ keywords in Google on various pages of Google, from page 1 to page 2. Our other keywords will also start indexing in the coming months.

➡️ I have built 60 backlinks on high authority forums and websites. Some backlinks are indexed in Google and others will be indexed in next 10 to 15 days. There is no problem with the website.

➡️ Next month I will build 30+ high authority backlinks

I worked on Bakeroner SEO project for a total of 3 months and increased traffic and sales by ranking over 30 keywords.

MI Kitchen Design SEO Ranking & Growth

MI Kitchen Design

➡️ Upon My client request I have done the changes in Home Page keywords and removed the contractors keywords altogether from the website. I have redone the On Page SEO Work to add the keywords that Client asked me to add so the home page keywords have dropped their ranking 3 to 4 positions but they will soon back.

➡️ I am able to rank 21 Keywords in Google on different pages ranging from Page 1 to Page 4 of Google. All other pages keywords have got great improvement that you can see in the report. Our lower pages keywords have moved towards upper pages now and will keep moving up in coming orders. Competition is high but still, I am able to get great results in the shortest time. I have created 80 backlinks on high authority Websites. Some of the backlinks are indexed in Google and others will also index in next 10 to 15 days.

Note: If you search by keyword, you can see the results. Raking can do some updown

MI Kitchen Design

Puro Catering SEO Ranking & Growth

Puro Catering SEO Ranking Report

➡️ This was my second month order and in short time span, there is an excellent improvement in Ranking. I am able to rank 30 Keywords in Google ranging from Page 1 to Page 7 of Google.

➡️ Our 15 Keywords are on Page 1 and 7 Keywords are on Page 2 of Google which is an excellent thing. I am extending the keywords coverage as well so other keywords will slowly get index and rank.

➡️  I have created 90 backlinks on high authority Websites. Some othe backlinks are indexed in Google and other will also index in next 10 to 15 days. In next month I will create another 90 High authority backlinks. Our other keywords will also start ranking in coming days. I am monitoring the performance of website in Google as well.

Note: If you search by keyword, you can see the results. Raking can do some up and down

Bravo Limo SEO Ranking & Growth

Bravo Limo SEO Ranking Report

➡️ In this Project, my main focus was on the keywords relevant to “Party Bus” So I targeted the States and their cities respectively to rank them in search engine.

➡️ I am able to improve the positions of the keywords relevant to Party Bus for States and Cities. I have successfully ranked 29 Keywords relevant to Party Bus. There are many more keywords for cities pages that are ranking in Google but I am not able to capture their List as they are in hundreds of numbers.

➡️I have created new content for 2 State Landing Pages such as NY and PA for testing purpose, the fresh content is added on the pages and attached to the delivery. Once they start improving the pages I will add content to other state pages as well. I have targeted long tail and informational keywords in new content so we can rank better against them.

➡️ I have created forum backlinks for the URLs and Keywords Client asked me to target last time. They have stable ranking and slowly moving up. As we are targeting hundreds of cities pages so we have high competition in each city with different competitors in each city.

➡️I am targeting Party Bus Online and Airport Limousine Relevant Keywords in all cities and a few of them has started ranking in Google, they will further come in ranking in coming months

➡️As per Client request “Party Bus PA Online” Keyword is on Page 1. As there are hundreds of pages so I am increasing the keywords coverage step by step. When I started work, none of these new keywords where ranking, now they are ranking in targeted locations.

➡️I have created High Authority Backlinks on high authority websites, some of
them are indexed and some are pending in indexing. Google takes 10 to 15
days to index a backlink.

➡️ This month, our keywords have stable ranking and a lot of keywords have improved their positions. Our more keywords will move on top pages in coming month.

Unlocked Book - Facebook Organic Promotion

Some YouTube SEO Work