Bakeroner: SEO & Site Architecture
Technical SEO & Content
Bakeroner is a freelance graffiti and lettering artist offering digital products like Procreate brushes. The website had critical architecture issues—it was difficult to navigate between categories and sub-categories, meaning Google couldn't crawl it effectively.
- Architecture Fix: I completely restructured the website so the Home Page flows logically into Categories, making it easy for bots to crawl.
- Keyword Research: I used a specific method: KD Max 5 and Search Volume Max 300 to find "low hanging fruit" keywords.
- Competitor Analysis: I manually listed websites with DA 20-30 in the SERPs as our direct competitors.
- Silo Structure: After finding 200+ keywords, I built a Silo Structure and Topical Map, then started content writing.
- 10+ Keywords Ranked: Successfully ranked 10+ keywords on Google Page 1 and Page 2.
- 60 Backlinks: Built 60 high-authority backlinks on forums and websites.
- Outlook: Other keywords will start indexing in the coming months as authority grows.
MI Kitchen Design: Keyword Pivot
Local SEO & Re-Optimization
The client explicitly requested to remove all "Contractor" keywords and pivot the brand entirely to "Kitchen Design." This major change initially caused a ranking drop of 3-4 positions as we removed old keywords.
- Keyword Removal & Update: I removed contractor terms and redid the On-Page SEO to focus on "Design" intent as requested.
- Aggressive Backlinking: Created 80 high-authority backlinks to regain domain strength.
- 21 Keywords Ranked: Successfully ranked 21 keywords on Google Pages 1 to 4.
- Fast Recovery: Lower page keywords are consistently moving up towards Page 1.
- Result: Despite high competition, we achieved great results in a short time.
Puro Catering: Rapid Ranking
Hospitality SEO
This was a second-month order for a youth-driven catering company. The goal was to see excellent improvements in ranking in a short time span.
- Massive Link Building: I created 90 backlinks on high-authority websites.
- Keyword Expansion: Extended keyword coverage so new terms would slowly get indexed.
- 30 Keywords Ranked: Ranked 30 keywords between Page 1 and Page 7.
- Page 1 Domination: 15 Keywords are on Page 1 and 7 Keywords are on Page 2.
- Next Steps: Planning another 90 backlinks next month to cement positions.
Bravo Limo: Multi-Location Strategy
Local SEO Scaling
Ranking for "Party Bus" across hundreds of cities. A generic home page wasn't enough; we needed to target specific States and Cities (NY, PA, etc.).
- Location Landing Pages: Created new content for State Landing Pages (NY and PA) targeting long-tail keywords.
- Specific Targeting: Focused on "Party Bus Online" and "Airport Limousine" keywords.
- Forum Backlinks: Created backlinks specifically for these new URL paths.
- Page 1 Success: "Party Bus PA Online" is now on Page 1.
- 29 Keywords Ranked: Successfully ranked 29 Party Bus relevant keywords.
- Stable Growth: Ranking is stable and slowly moving up in these competitive cities.
Kindley Ebook Promotion
Digital MarketingI worked with Peter Kraft for two weeks to promote his book "UNLOCKED". After a successful first week, he immediately commissioned the second week.
- 1st Week: 5.6 Million Promotion Reach.
- 2nd Week: 4.2 Million Promotion Reach.